Last Updated on August 18, 2021
A sales letter is a well-written document used to introduce a company’s services or products to potential customers. It is a powerful marketing strategy to drive sales. You don’t have to be an expert copywriter to write an effective sales letter, and the pros often use a sales letter template.
Companies usually send sales letters to introduce a new product or sell their services to the targeted customers. Unlike catalogs, sales letters are text-centric. You can rely on a sales letter template and good copywriting to convert leads.
Elements of an effective sales letter template
A well-designed sales letter template must have the following elements
Headline: Use a compelling headline to get the attention and make the receiver read the letter. It highlights the purpose, evokes emotions, and creates value like a statement of purpose does.
Introduction: The first paragraph of the sales letter template should introduce what you offer. Mention the details of your product or services. You can also include a little story to increase the reader’s interest.
Body: In the body, try to highlight the product’s unique features. You can also mention how it is better than other similar products and customer’s positive feedback.
Call to action: Ending the sales letter with a call to action can encourage the reader to take necessary action.
Tips to write a sales letter
When you try to sell something, make sure to communicate your message as clearly as possible. Here are some tips to follow to write the best sales letter template:
- Be very clear on what you offer
- Introduce your product and brand precisely
- Cater your words to the potential customers
- The first line of the introductory paragraph counts
- Avoid being witty or confusing
- Show your product and brand credibility
Sales Letter Template
Given below is the sales letter template which you can customize to write your own
City, State, Zip Code
Dear Mr. /Ms. (Recipient’s Last Name)
Paragraph 1: Start the introductory paragraph with a sentence that grabs the reader’s attention. Introduce the product or service you are offering.
Paragraph 2: The body paragraph is to describe your product’s features. If you are offering any sample product or discount or limited offer promotions, mention those as well.
Paragraph 3: The last paragraph will have all your contact details and a call to action.
Sales letter Samples
1. Sales letter template for Magazine Publication
August 17, 2021
1234 University Street,
Dear Ms. Grey,
It is always a pleasure to write to our customers. You have been a loyal subscriber of our magazines for four years. We are more than happy to bring an incredible offer for you. We have launched our new magazine “Young Crew” last week. It deals with several youth issues. It is a monthly magazine which publishes on the first of the month.
The magazine will be of great help to your university students. The magazine is all about youth issues. Doctors, counselors, influencers, fashion icons, and educators contribute to the magazine. The main area of the focus is health, education, career, and the latest fashion trends. Students from university departments can also submit their articles for the magazine and get paid.
We are giving a special offer for loyal customers like you. You can get a yearly subscription at only $60, whereas for the general public, it is $100. I am also enclosing the first month’s brand new issue of the Young Crew for free.
If you buy the magazine subscription, you can contact our Sales Executive, Amanda Williams, on her email address [email protected] She will explain further all the details at your convenience.
We are looking forward to a positive response.
2. Sales letter template for clothing brands
August 17, 2021
We are sure you must have heard of our clothing line, Fashion Vista. Our brand has been featured in many international business magazines. We are in the industry for ten years and are known for our innovation and quality.
I can go on and on about the quality of our clothes, but the best is to come to our store and try something on from our amazing collection. Our latest spring line has an amazing collection of tees, tops, skirts, and dresses. You’ll surely find something suitable for you.
Our prices are more than fair, but we have added four coupons for you to get an additional discount, and there is a freebie also. Please make sure to use the coupons before the expiry and visit our store.
Quality is guaranteed, and if you are not satisfied, you can return the item within a week.
Don’t forget to use the coupons before August 30, 2021. If you bring the coupon earlier, you will get a free top and a pair of socks.
3. Sales letter template for cleaning services
August 17, 2021
123 Weston Street
Dear Ms. Moors,
Have your house all clean and sparkling without any chemical smells for as little as $120. The best thing about us is we only use only environment-friendly and green cleaning methods. We make sure that you and your family don’t get exposed to harmful products.
You’ll love our services because:
- All the products we use are non-toxic and safe for all human beings.
- Our staff only consists of certified cleaners and professionals.
- We also offer discounts to the persons who are above 65.
- We can make your house clean, hygienic, and sparkling.
Green Clean Services ensures top-notch cleaning at the most affordable price. If you are unhappy with our service, we promise to make it right until you are satisfied.
Call us at 000-111-2222 or email at [email protected] to get the free cost estimation and understand the whole process.
We are also offering a 10% discount on our services before September 1, 2021.
Green Clean Services